Tourism marketing, legislative impact, travel tips and more

Destination Branding

+ Posted by Peter Bowden

As as destination marketing organization (DMO), you should you care about branding. Everyone will Google your city before they visit. Any time you interact with people -- online or off -- your brand will matter.

Once upon a time, if you wanted to increase market share, you wrote a comprehensive marketing plan.... Read More

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Let’s Do Meetings

+ Posted by Peter Bowden

I just read an article that suggests that meetings have become what email has... too much. It’s estimated that there are 11 million meetings in the U.S. each day, and according to research, at least a third of them are unproductive. So here's a quick breakdown on how to make... Read More

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The Value of the Story

+ Posted by Peter Bowden

Community Branding is about economic development. It's what chambers of commerce do everyday -- business recruitment and investment, talent retention and workforce development. Branding is important to destination marketing organizations -- helping to tell the community's story to attract visitors, increase visitor spending, leverage the value of earned media. It's not about art or even... Read More

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Get the Team on the Same Page

+ Posted by Peter Bowden

Getting everyone doing his or her personal best isn't easy. For every project, we rely on many moving parts. We rely on teams to make good decisions. Getting everyone on the same page, working in harmony, and doing their personal best isn't always as easy as it seems. Problems like miscommunication and internal competition can impact the... Read More

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Reputation is Everything

+ Posted by Peter Bowden

“What a man thinks of himself, that it is which determines, or rather indicates, his fate.” Henry David Thoreau.

In reality, our careers and personal success have always depended on what other people make of us. In other words, reputation is king. Consider these four facts everyone should digest about your reputation:

  1. It... Read More

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Be Better - winning at sales

+ Posted by Peter Bowden

Selling is a numbers game. Whether you’re pitching to a meeting planner to bring a convention to town or negotiating the cost of banquet services on behalf of a client, there’s an art to getting things done.

Keep in mind, you're not going to close every sale. We’re reminded, that the art of selling ... Read More

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PR - rethink how you’re doing things

+ Posted by Peter Bowden

Public Relations is another way to tell your destination's story. There's a added benefit to managing PR the right way as it engages the locals, media, etc., beyond just visitors. The more involved you are with the message, or content, the better. And when working with the media, time is critical; consider that a story or article's ... Read More

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Keep it simple

+ Posted by Peter Bowden

A Landing Page should introduce visitors to what you offer, spark their interest and convince them to take action.

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The Rules 2016

+ Posted by Peter Bowden

1. Never, under any circumstances, take a sleeping pill and a laxative on the same night.

2. Don’t worry about what people think, they don’t do it very often.

3. Going to church doesn’t make you a Christian anymore than standing in a garage makes you a car.

4. Artificial intelligence is no match for natural... Read More

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Do Good Manners Matter?

+ Posted by Peter Bowden

When it comes to recruiting and keeping good sales people, they can be trainied in absolutely every aspect of selling, but they're going to fail miserably if you don't train them in one thing -- etiquette. This frequently verlooked area is critical. Sales people are the face of the company, and if their personal skills are lacking, then you can forget... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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