Tourism marketing, legislative impact, travel tips and more

Tips on Trips

+ Posted by Peter Bowden

COVID-19 has caused us all to pause and think different; as a destination marketing organization (DMO), as a visitor, local, you name it we're all looking at things completely different, so much so that it can be mind-numbing. One thing has not changed and that's planning -- specifically trip planning. If anything this sort of thinking is... Read More

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Are You Ready for Success?

+ Posted by Peter Bowden

Destination Marketing Organizations (DMOs) are working though the disruption created by COVID-19. There is no silver bullet. Once a plan has been created, there's a shift in how the virus is impacting healthcare and the economy, forcing everyone back to the drawing board to reimagine change. Throughout the process of preparation and planning, here are... Read More

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How Are You Coping with COVID-19?

+ Posted by Peter Bowden

There's a new normal today. And we're all dealing with it in different ways. When you hear, read, or watch news about the latest on COVID-19 report, it's normal to feel anxious. Stress is normal. So what do you do? Here are a few tips that I found to help deal... Read More

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Working From Home

+ Posted by Peter Bowden

The COVID-19 pandemic has most switching to remote mode, meaning working from home. Most of us are learning it isn’t as easy as you would think. 

There’s the obvious need for the technical stuff to work — computer, Internet, printer, telephone, etc. —  but when your... Read More

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Destination Branding

+ Posted by Peter Bowden

As as destination marketing organization (DMO), you should you care about branding. Everyone will Google your city before they visit. Any time you interact with people -- online or off -- your brand will matter.

Once upon a time, if you wanted to increase market share, you wrote a comprehensive marketing plan.... Read More

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Let’s Do Meetings

+ Posted by Peter Bowden

I just read an article that suggests that meetings have become what email has... too much. It’s estimated that there are 11 million meetings in the U.S. each day, and according to research, at least a third of them are unproductive. So here's a quick breakdown on how to make... Read More

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The Value of the Story

+ Posted by Peter Bowden

Community Branding is about economic development. It's what chambers of commerce do everyday -- business recruitment and investment, talent retention and workforce development. Branding is important to destination marketing organizations -- helping to tell the community's story to attract visitors, increase visitor spending, leverage the value of earned media. It's not about art or even... Read More

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Get the Team on the Same Page

+ Posted by Peter Bowden

Getting everyone doing his or her personal best isn't easy. For every project, we rely on many moving parts. We rely on teams to make good decisions. Getting everyone on the same page, working in harmony, and doing their personal best isn't always as easy as it seems. Problems like miscommunication and internal competition can impact the... Read More

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Reputation is Everything

+ Posted by Peter Bowden

“What a man thinks of himself, that it is which determines, or rather indicates, his fate.” Henry David Thoreau.

In reality, our careers and personal success have always depended on what other people make of us. In other words, reputation is king. Consider these four facts everyone should digest about your reputation:

  1. It... Read More

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Be Better - winning at sales

+ Posted by Peter Bowden

Selling is a numbers game. Whether you’re pitching to a meeting planner to bring a convention to town or negotiating the cost of banquet services on behalf of a client, there’s an art to getting things done.

Keep in mind, you're not going to close every sale. We’re reminded, that the art of selling ... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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