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Branding - explained

+ Posted by Peter Bowden

Your brand is what people say it is, not what you say about it. 

  • Analyze your brand's position
    • Know your market
    • Where does your brand stand?
    • Who's the competition?
  • Identify unique selling points

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The Halo Effect of Tourism

+ Posted by Peter Bowden

It is a common myth that tourism marketing promotes only tourism.

In a recent study of tourism campaigns in nine states, the research firm of Longwoods International demonstrated how each state’s tourism promotion campaign created a “halo effect,” lifting not only visitorship but driving business development, real... Read More

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Get Noticed. Be Successful.

+ Posted by Peter Bowden

Here's the latest in making your social media campaigns work really, really hard and by that I mean successful. How many times should you post to your platforms. Here's the latest.

  • Facebook – 2 times per day
  • Twitter – 3 times per day
  • LinkedIn – 1 time per day
  • Google+ – 3 times per day
  • Read More

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Marketing, Branding, PR, Advertising - the difference?

+ Posted by Peter Bowden

Marketing, Branding, Public Relations, Advertising, and Research - perhaps most importantly research - have to work together as part of your strategic plan. Isn't all the same, you ask? Hardly. Here's the breakdown.

Marketing -- this is the catch all for everything. Marketing involves branding, messaging, online presence, content, social media, PR, advertising, research...this is... Read More

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Today’s Teens Are Radically Different From Millennials - what it means to branding

+ Posted by Peter Bowden

Just when we thought we were getting a handle on Millennials - everyone's favorite marketing subject and audience - here comes GenerationZ, the most digitally savvy, socially immersed, culturally aware segment of our population. But think about it, if they're so connected, why are they so hard to reach? 

GenZers first appeared online when their parents uploaded in-utero sonograms to Facebook. They sift through media on multiple channels (five to 10 is... Read More

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Telling Stories That Win!

+ Posted by Peter Bowden

One of the most common challenges from Destination Marketing Organization pros is that they have a hard time telling their destination's story. They know that their jobs are to tell visitors who they are and why a trip to their community is important and yet marketing people get tangled up in telling the story that's interesting.... Read More

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How Important is Your Content

+ Posted by Peter Bowden

Most DMOs spend their resources marketing externally. Afterall, the primary purpose of the DMO is to market the destiantion for tourism, the visitor. Consider this. Do the locals know about all the great content the destination marketing organization has built and put in place? From a robust calendar of events to itineraries, from booking software to websites optimized for mobile devices, from a... Read More

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Management Ideas

+ Posted by Peter Bowden

  1. Share information - commuicate the news that youcan, so minds don't wander.
  2. Say thanks - people want to feel appreciated. A simple Read More

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Your Brand Must Be Authentic

+ Posted by Peter Bowden

A community brand reflects how others see your destination. The way you frame this perception is all about your branding. Ideally, the internal and external views are identical.

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Stop the Earwig!

+ Posted by Peter Bowden

UnknownLet's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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