Tourism marketing, legislative impact, travel tips and more

Get Noticed. Be Successful.

+ Posted by Peter Bowden

Here's the latest in making your social media campaigns work really, really hard and by that I mean successful. How many times should you post to your platforms. Here's the latest.

  • Facebook – 2 times per day
  • Twitter – 3 times per day
  • LinkedIn – 1 time per day
  • Google+ – 3 times per day
  • Read More

Share this post

Marketing, Branding, PR, Advertising - the difference?

+ Posted by Peter Bowden

Marketing, Branding, Public Relations, Advertising, and Research - perhaps most importantly research - have to work together as part of your strategic plan. Isn't all the same, you ask? Hardly. Here's the breakdown.

Marketing -- this is the catch all for everything. Marketing involves branding, messaging, online presence, content, social media, PR, advertising, research...this is... Read More

Share this post

Today’s Teens Are Radically Different From Millennials - what it means to branding

+ Posted by Peter Bowden

Just when we thought we were getting a handle on Millennials - everyone's favorite marketing subject and audience - here comes GenerationZ, the most digitally savvy, socially immersed, culturally aware segment of our population. But think about it, if they're so connected, why are they so hard to reach? 

GenZers first appeared online when their parents uploaded in-utero sonograms to Facebook. They sift through media on multiple channels (five to 10 is... Read More

Share this post

Telling Stories That Win!

+ Posted by Peter Bowden

One of the most common challenges from Destination Marketing Organization pros is that they have a hard time telling their destination's story. They know that their jobs are to tell visitors who they are and why a trip to their community is important and yet marketing people get tangled up in telling the story that's interesting.... Read More

Share this post

How Important is Your Content

+ Posted by Peter Bowden

Most DMOs spend their resources marketing externally. Afterall, the primary purpose of the DMO is to market the destiantion for tourism, the visitor. Consider this. Do the locals know about all the great content the destination marketing organization has built and put in place? From a robust calendar of events to itineraries, from booking software to websites optimized for mobile devices, from a... Read More

Share this post

Management Ideas

+ Posted by Peter Bowden

  1. Share information - commuicate the news that youcan, so minds don't wander.
  2. Say thanks - people want to feel appreciated. A simple Read More

Share this post

Your Brand Must Be Authentic

+ Posted by Peter Bowden

A community brand reflects how others see your destination. The way you frame this perception is all about your branding. Ideally, the internal and external views are identical.

Read More

Share this post

Stop the Earwig!

+ Posted by Peter Bowden

UnknownLet's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!

Read More

Share this post

Branding - managing reputation

+ Posted by Peter Bowden

images Columbus Ga is rebranding itself. After 15-years of a successful brand strategy, it's time. The market is changing. There's the Great Recession. There's been the War on Terror. And so many other factors that make it almost impossible to ignore the fact that today is very different from when our community launched its branding... Read More

Share this post

Hometown History Hunting

+ Posted by Peter Bowden

As National Tourism Week winds down, I felt it was important talk about what makes mine and your hometown special. What makes us unique? Is it home to the longest urban whitewater course in the world? Is it our museums? Think about it. Columbus has two “national” museums – the National Infantry Museum, the... Read More

Share this post

The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

Post Archive
Categories