Tourism marketing, legislative impact, travel tips and more

What’s the Plan?

+ Posted by Peter Bowden

Unknown Ok. You've had your retreat, outlined the  mission, vision, values, goals, strategies, and metrics... now what? You write the plan. You take all of the information collected and you create the strategic plan or operating plan; what you're going to do. Ours is a "dynamic" document meaning it's constantly being update and revised as... Read More

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Be Tactful

+ Posted by Peter Bowden

Unknown Measure everything! Part of a successful strategic plan is determining the level of success and accomplishment. The plan should include deadlines, and key performance measures. In other words, precise aspects of the plan. These can be identified after the planning ends, but always, always need to be a part of the plan.

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Are You Strategic?

+ Posted by Peter Bowden

images Does your game plan include a strategy? These are the programs and projects for achieving goals; those things that help accomplish the mission. Strategies should be realistic, yet innovative, in setting ways to advance the goals.

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Goals Are For Winners

+ Posted by Peter Bowden

images In setting up your strategic plan, goals only make sense. It's part of the measurement for success. Goals are statements that represent where resources will be focused to achieve the mission. Ideally, the plan should have 3 to 7 realistic, well stated goals. Too few and you're not trying hard enough. Too many and you'll... Read More

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The Importance of Having Values

+ Posted by Peter Bowden

images Every organization stands for something. Those fundamental core beliefs or values are the guiding principles embraced by leadership and staff. Examples might be integrity, transparency, and diversity. What does your organization stand for?

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What Do You Want to Be?

+ Posted by Peter Bowden

The simplest way to describe an organizational vision statement is to ask "what do want to be?" The Vision Statement is a vivid description and aspiration that describes how the organization desires to be perceived. In essence, it's a goal that is never actually achieved, but the drive that pushes the organization.

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What is your mission?

+ Posted by Peter Bowden

imagesHow many times have you been in a meeting to determine a mission statement, perhaps revisit your own, only to get bogged down in mission versus vision statements. Here's the simplest way to define it. MISSION - the reason for the organization's existence; its purse statement. It should be crisp and short; easy to articulate and... Read More

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What does it mean?

+ Posted by Peter Bowden

Unknown Strategies - the programs and projects for achieving the goals. Strategies should be realistic, yet innovative, in settings ways to advance the goals.

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Looking Ahead

+ Posted by Peter Bowden

images Tourism consultant Bill Geist poses an interesting thought, and perhaps challenge, for destination marketing organizations. He writes, that perhaps "Destination Marketing Organizations can [need to] continue to evolve and serve as the catalyst and choreographer in making our communities cool."  

Hmmm. An organization in charge of cool.

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Tracking Change

+ Posted by Peter Bowden

Unknown Here's another tip for maximizing your social media campaigns.

Staying relevant with your destination marketing is an ongoing, ever changing, daily, moment-by-moment challenge. I just heard about Rival IQ. Ian Cleary, writes that he's been using it to track competitors and analyze the results of social... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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