Tourism marketing, legislative impact, travel tips and more

Are Your Emails Getting Read?

+ Posted by Peter Bowden

Unknown One of my go to books for knowing what to do and how to write copy that sells - and that's what some of our emails have turned into - is Ogilvy On Advertising.

Sure, it's nearly 50 years old, but in dealing with B2B ads, creating headlines that get noticed and body copy that gets read, and tips on travel and tourism marketing, David Ogilvy's advice makes you realize that while the number of outlets for communication have grown, the copywriting methods that worked 50 years ago remain relevant.

Do yourself a favor, pick up a copy, read it, use it, wear it out.

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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