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Branding - explained

+ Posted by Peter Bowden

Your brand is what people say it is, not what you say about it. 

  • Analyze your brand's position
    • Know your market
    • Where does your brand stand?
    • Who's the competition?
  • Identify unique selling points
    • What are your strengths?
    • What are the value propositions?
  • Create compelling content
    • Packing is everything
  • Be patient
    • Continue to come up with innovative content
    • Be patient for the ideas to bring results
  • Revise, review & rework
    • Iterate and innovate
    • deliver ways to prsent your ideology, value proposition

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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