How Important is Your Content
Most DMOs spend their resources marketing externally. Afterall, the primary purpose of the DMO is to market the destiantion for tourism, the visitor. Consider this. Do the locals know about all the great content the destination marketing organization has built and put in place? From a robust calendar of events to itineraries, from booking software to websites optimized for mobile devices, from a comprehnsive visitors guides to social media platforms that kick butt! And the list goes on. Imagine if the locals knew and embarced all of that rich and dynamic and constantly evolving content; this would be taking advocacy to a whole new level with hundreds and hundreds of people telling the destination's story. What does your internal marketing message look like?