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The Value of the Story

+ Posted by Peter Bowden

Community Branding is about economic development. It's what chambers of commerce do everyday -- business recruitment and investment, talent retention and workforce development. Branding is important to destination marketing organizations -- helping to tell the community's story to attract visitors, increase visitor spending, leverage the value of earned media. It's not about art or even a clever tagline. Branding is about raising up the community's story and getting it in front of a variety audiences and market segments. Branding is story telling.

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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