The Value of the Story
Community Branding is about economic development. It's what chambers of commerce do everyday -- business recruitment and investment, talent retention and workforce development. Branding is important to destination marketing organizations -- helping to tell the community's story to attract visitors, increase visitor spending, leverage the value of earned media. It's not about art or even a clever tagline. Branding is about raising up the community's story and getting it in front of a variety audiences and market segments. Branding is story telling.