Staying relevant with your destination marketing is an ongoing, ever changing, daily, moment-by-moment challenge. I just heard about Rival IQ. Ian Cleary, writes that he's been using it to track competitors and analyze the results of social media marketing.
The way it works is that Rival IQ creates and then sends a weekly PowerPoint, providing intel on how your social media accounts are working while comparing that work with that of your competitors; changes they may have made and "breaking posts."
There is a 14-day free trial and pricing starts at $199 per month for the basic plan and tops out at $435 per month for its "Champion" plan.
Be a disruptor!