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What Do You Want to Be?

+ Posted by Peter Bowden

The simplest way to describe an organizational vision statement is to ask "what do want to be?" The Vision Statement is a vivid description and aspiration that describes how the organization desires to be perceived. In essence, it's a goal that is never actually achieved, but the drive that pushes the organization.

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Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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