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What is your mission?

+ Posted by Peter Bowden

imagesHow many times have you been in a meeting to determine a mission statement, perhaps revisit your own, only to get bogged down in mission versus vision statements. Here's the simplest way to define it. MISSION - the reason for the organization's existence; its purse statement. It should be crisp and short; easy to articulate and understand. For example. "Economic Development through tourism."

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Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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