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Reputation is Everything

+ Posted by Peter Bowden

“What a man thinks of himself, that it is which determines, or rather indicates, his fate.” Henry David Thoreau.

In reality, our careers and personal success have always depended on what other people make of us. In other words, reputation is king. Consider these four facts everyone should digest about your reputation:

  1. It... Read More

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Your Brand Must Be Authentic

+ Posted by Peter Bowden

A community brand reflects how others see your destination. The way you frame this perception is all about your branding. Ideally, the internal and external views are identical.

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Stop the Earwig!

+ Posted by Peter Bowden

UnknownLet's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!

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Branding - managing reputation

+ Posted by Peter Bowden

images Columbus Ga is rebranding itself. After 15-years of a successful brand strategy, it's time. The market is changing. There's the Great Recession. There's been the War on Terror. And so many other factors that make it almost impossible to ignore the fact that today is very different from when our community launched its branding... Read More

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Hometown History Hunting

+ Posted by Peter Bowden

As National Tourism Week winds down, I felt it was important talk about what makes mine and your hometown special. What makes us unique? Is it home to the longest urban whitewater course in the world? Is it our museums? Think about it. Columbus has two “national” museums – the National Infantry Museum, the... Read More

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The Importance of Having Values

+ Posted by Peter Bowden

images Every organization stands for something. Those fundamental core beliefs or values are the guiding principles embraced by leadership and staff. Examples might be integrity, transparency, and diversity. What does your organization stand for?

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What Do You Want to Be?

+ Posted by Peter Bowden

The simplest way to describe an organizational vision statement is to ask "what do want to be?" The Vision Statement is a vivid description and aspiration that describes how the organization desires to be perceived. In essence, it's a goal that is never actually achieved, but the drive that pushes the organization.

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What is your mission?

+ Posted by Peter Bowden

imagesHow many times have you been in a meeting to determine a mission statement, perhaps revisit your own, only to get bogged down in mission versus vision statements. Here's the simplest way to define it. MISSION - the reason for the organization's existence; its purse statement. It should be crisp and short; easy to articulate and... Read More

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Looking Ahead

+ Posted by Peter Bowden

images Tourism consultant Bill Geist poses an interesting thought, and perhaps challenge, for destination marketing organizations. He writes, that perhaps "Destination Marketing Organizations can [need to] continue to evolve and serve as the catalyst and choreographer in making our communities cool."  

Hmmm. An organization in charge of cool.

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Are You Telling Your Story?

+ Posted by Peter Bowden

There are things that are cyclical. Branding seems to be one of those items. There are three things to keep in mind when discussing branding - whether it's a product, your company, personal branding (a new trend for consideration) or the destination.

  1. A Brand is reputation
  2. A Brand Image is perception - what people say about you (your product, destination, etc.) when you're not around
  3. Branding is the practice... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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