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What Are People Saying About You - BRANDED

+ Posted by Peter Bowden

I just returned from our national convention & visitors bureau conference and it seemed like most of the sessions I attended were about branding; that's if the presenters weren't talking about millennials; sometimes it was both.

What is a brand? It's not the logo or mark. It's not a slogan. And often times people get confused about this. According to the greatest marketer of all times, David Ogilvy, a... Read More

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Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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