Tourism marketing, legislative impact, travel tips and more

Stop the Earwig!

+ Posted by Peter Bowden

UnknownLet's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!

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Branding - managing reputation

+ Posted by Peter Bowden

images Columbus Ga is rebranding itself. After 15-years of a successful brand strategy, it's time. The market is changing. There's the Great Recession. There's been the War on Terror. And so many other factors that make it almost impossible to ignore the fact that today is very different from when our community launched its branding... Read More

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Hometown History Hunting

+ Posted by Peter Bowden

As National Tourism Week winds down, I felt it was important talk about what makes mine and your hometown special. What makes us unique? Is it home to the longest urban whitewater course in the world? Is it our museums? Think about it. Columbus has two “national” museums – the National Infantry Museum, the... Read More

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What’s the Plan?

+ Posted by Peter Bowden

Unknown Ok. You've had your retreat, outlined the  mission, vision, values, goals, strategies, and metrics... now what? You write the plan. You take all of the information collected and you create the strategic plan or operating plan; what you're going to do. Ours is a "dynamic" document meaning it's constantly being update and revised as... Read More

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Be Tactful

+ Posted by Peter Bowden

Unknown Measure everything! Part of a successful strategic plan is determining the level of success and accomplishment. The plan should include deadlines, and key performance measures. In other words, precise aspects of the plan. These can be identified after the planning ends, but always, always need to be a part of the plan.

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Are You Strategic?

+ Posted by Peter Bowden

images Does your game plan include a strategy? These are the programs and projects for achieving goals; those things that help accomplish the mission. Strategies should be realistic, yet innovative, in setting ways to advance the goals.

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Goals Are For Winners

+ Posted by Peter Bowden

images In setting up your strategic plan, goals only make sense. It's part of the measurement for success. Goals are statements that represent where resources will be focused to achieve the mission. Ideally, the plan should have 3 to 7 realistic, well stated goals. Too few and you're not trying hard enough. Too many and you'll... Read More

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What is your mission?

+ Posted by Peter Bowden

imagesHow many times have you been in a meeting to determine a mission statement, perhaps revisit your own, only to get bogged down in mission versus vision statements. Here's the simplest way to define it. MISSION - the reason for the organization's existence; its purse statement. It should be crisp and short; easy to articulate and... Read More

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What does it mean?

+ Posted by Peter Bowden

Unknown Strategies - the programs and projects for achieving the goals. Strategies should be realistic, yet innovative, in settings ways to advance the goals.

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Looking Ahead

+ Posted by Peter Bowden

images Tourism consultant Bill Geist poses an interesting thought, and perhaps challenge, for destination marketing organizations. He writes, that perhaps "Destination Marketing Organizations can [need to] continue to evolve and serve as the catalyst and choreographer in making our communities cool."  

Hmmm. An organization in charge of cool.

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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