Tourism marketing, legislative impact, travel tips and more

Tracking Change

+ Posted by Peter Bowden

Unknown Here's another tip for maximizing your social media campaigns.

Staying relevant with your destination marketing is an ongoing, ever changing, daily, moment-by-moment challenge. I just heard about Rival IQ. Ian Cleary, writes that he's been using it to track competitors and analyze the results of social... Read More

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Solving problems through visioning

+ Posted by Peter Bowden

imagesThe next time you're facing a challenge, look past the obvious solutions.  The overused moves in your industry will only go so far.  Instead, look wide and explore emerging trends outside your industry.  See if you can borrow an idea, pattern, or technology to create a highly differenced - and more impactful - outcome.<... Read More

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Still Using Facebook?

+ Posted by Peter Bowden

 

UnknownThe Financial Times reports that Snapchat is closing in on Facebook in video. Yep. Seems that Snapchat is generating 6 billion daily video compared to Facebook's 8 billion. Does this mean another media shift is about to occur?

Snapchat is a fun messaging application for sharing moments. You can... Read More

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Travel Trends

+ Posted by Peter Bowden

During a recent state travel conference one of our workshops focused on trends impacting the travel industry. Here are my top 10

1) People are cautiously optimistic that the Recession is over.

2) 64% of travelers look for service providers and prefer working directly with hotels vs. Online Travel Assoc. (hotels.com, Orbitz, etc.).

3) 28% of people who travel will take a business trip.

4) 60% of people who travel look forward to getting away, because time... Read More

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Are You Telling Your Story?

+ Posted by Peter Bowden

There are things that are cyclical. Branding seems to be one of those items. There are three things to keep in mind when discussing branding - whether it's a product, your company, personal branding (a new trend for consideration) or the destination.

  1. A Brand is reputation
  2. A Brand Image is perception - what people say about you (your product, destination, etc.) when you're not around
  3. Branding is the practice... Read More

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Look Ahead…

+ Posted by Peter Bowden

Vision = a vivid description and aspiration to describe how the organization desires to be perceived. For example, "the trusted resource and voice of the industry." What is your organization's vision statement? Does your team know it and understand it as part of the culture? More importantly, does the destination get it?

SOURCE: Strategic Planning Services

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What Do Call It….

+ Posted by Peter Bowden

Mission = The reason for the organization's existence. The Mission Statement should be crisp and short; easy to articulate and understand. What does your Mission Statement say about your destination?

SOURCE: Strategic Planning Services

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How do you define…

+ Posted by Peter Bowden

Strategic Plan = a process and resulting document to guide the organization. A roadmap for the leadership, staff, and committees. Some of the best plans are only a few pages. Format it to be easy to read and serve as a compelling guide.

When was the last time you read or updated your Strategic Plan. You do have one, don't you?

SOURCE: Strategic Planning Services

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What Selling Your Destination Says About You

+ Posted by Peter Bowden

Selling the destination is all about telling a story. One that holds your customer's attention and makes the appeal of the destination so desirable, so irresistible your audience has little choice but to visit, meet, etc. Here are 5 simple steps to win the war on conversion.

  1. Authority - be the expert. Know what you're talking about; not selling, no one wants to be sold. But tell the story about your destination, meeting... Read More

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What Are People Saying About You - BRANDED

+ Posted by Peter Bowden

I just returned from our national convention & visitors bureau conference and it seemed like most of the sessions I attended were about branding; that's if the presenters weren't talking about millennials; sometimes it was both.

What is a brand? It's not the logo or mark. It's not a slogan. And often times people get confused about this. According to the greatest marketer of all times, David Ogilvy, a... Read More

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The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

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