Let's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!Read More
Columbus Ga is rebranding itself. After 15-years of a successful brand strategy, it's time. The market is changing. There's the Great Recession. There's been the War on Terror. And so many other factors that make it almost impossible to ignore the fact that today is very different from when our community launched its branding... Read More
Measure everything! Part of a successful strategic plan is determining the level of success and accomplishment. The plan should include deadlines, and key performance measures. In other words, precise aspects of the plan. These can be identified after the planning ends, but always, always need to be a part of the plan.Read More
Does your game plan include a strategy? These are the programs and projects for achieving goals; those things that help accomplish the mission. Strategies should be realistic, yet innovative, in setting ways to advance the goals.Read More
Tourism consultant Bill Geist poses an interesting thought, and perhaps challenge, for destination marketing organizations. He writes, that perhaps "Destination Marketing Organizations can [need to] continue to evolve and serve as the catalyst and choreographer in making our communities cool."
Hmmm. An organization in charge of cool.Read More
Staying relevant with your destination marketing is an ongoing, ever changing, daily, moment-by-moment challenge. I just heard about Rival IQ. Ian Cleary, writes that he's been using it to track competitors and analyze the results of social... Read More
If you're a Pinterest Power User, here's a great tool to help make your work easier. It's call BoardBooster. It's actually a scheduler for Pinterest (think Hootsuite). One of it's cool features is its “looping” ability. It allows you to re-pin a previous pin from that board,... Read More
The next time you're facing a challenge, look past the obvious solutions. The overused moves in your industry will only go so far. Instead, look wide and explore emerging trends outside your industry. See if you can borrow an idea, pattern, or technology to create a highly differenced - and more impactful - outcome.<... Read More
In the past 11 months Facebook's traffic to top publishers has fallen 32%. Does this mean the end of an era? Probably not. The most common theory is that FB geniuses are intent on corralling its uses within the FB world. In other words FB wants publishers to upload their articles and videos directly... Read More
The Financial Times reports that Snapchat is closing in on Facebook in video. Yep. Seems that Snapchat is generating 6 billion daily video compared to Facebook's 8 billion. Does this mean another media shift is about to occur?
Snapchat is a fun messaging application for sharing moments. You can... Read More