Let's see a show of hands of attractions that have come out of the ground with no real marketing plan. The best intentions went terribly wrong with the attitude of "if we build it, they will come." With the advent of marketing professionals placing the majority of advertising budgets on-line, everything's a game changer. And now suddenly, the audience everyone wants - Millennials - research is suggesting that this consumer wants to be left alone!Read More
Staying relevant with your destination marketing is an ongoing, ever changing, daily, moment-by-moment challenge. I just heard about Rival IQ. Ian Cleary, writes that he's been using it to track competitors and analyze the results of social... Read More
If you're a Pinterest Power User, here's a great tool to help make your work easier. It's call BoardBooster. It's actually a scheduler for Pinterest (think Hootsuite). One of it's cool features is its “looping” ability. It allows you to re-pin a previous pin from that board,... Read More
In the past 11 months Facebook's traffic to top publishers has fallen 32%. Does this mean the end of an era? Probably not. The most common theory is that FB geniuses are intent on corralling its uses within the FB world. In other words FB wants publishers to upload their articles and videos directly... Read More
The Financial Times reports that Snapchat is closing in on Facebook in video. Yep. Seems that Snapchat is generating 6 billion daily video compared to Facebook's 8 billion. Does this mean another media shift is about to occur?
Snapchat is a fun messaging application for sharing moments. You can... Read More
Social media strategies move at the speed of light. Just when you think you've got your plan down, Facebook, Google, Twitter, and the rest make a subtle (sometimes not so subtle switch) that throws a wrench into everything. Here are six things to help you remain the master of your social media strategy:
- Document... Read More
Selling the destination is all about telling a story. One that holds your customer's attention and makes the appeal of the destination so desirable, so irresistible your audience has little choice but to visit, meet, etc. Here are 5 simple steps to win the war on conversion.
- Authority - be the expert. Know what you're talking about; not selling, no one wants to be sold. But tell the story about your destination, meeting... Read More
I just returned from our national convention & visitors bureau conference and it seemed like most of the sessions I attended were about branding; that's if the presenters weren't talking about millennials; sometimes it was both.
What is a brand? It's not the logo or mark. It's not a slogan. And often times people get confused about this. According to the greatest marketer of all times, David Ogilvy, a... Read More
When did the "pound symbol" become redefined as a "hashtag"? Pay attention.
With the advent of Twitter, the hashtag has become a part of our daily socialization in, well, social media. And if you're using Twitter to tell your destination story, you need a plan. According to expert Lauren Dugan, "It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, #technology, #marketing and other industry-... Read More