Tourism marketing, legislative impact, travel tips and more

You’ve Got It All Wrong

+ Posted by Peter Bowden

Have you started moving your ad budget from traditional media to on-line? Pretty smart. Travel consultant Roger Brooks suggests that at least 45% of your budget should be on-line. There's Google AdWords and Bing Ads. Your campaign is geo-targeted combined with the right keywords and ads that tell your destination story.

What about your social media strategy?

Regardless of what you may have read or... Read More

Share this post

More is NOT Always Best

+ Posted by Peter Bowden

We've all heard it, or at least thought it, that there's more with less. It couldn't be truer than when dealing with content. It's about the story and not so much about flooding the in-box. In order to be heard, the message has to be relevant in order to beat out the competition. Think about this. If you have just one message that resonants powerfully with your customer, that sets you apart from the pack,... Read More

Share this post

Where’s your smartphone?

+ Posted by Peter Bowden

Can you hear me now? Based on some the latest trending news, mobile marketing is where you need to be. According to the latest stats on this sort of thing, last year, mobile marketing made huge strides in reaching consumers and this year there's no slow down in site. The number of people using smartphones continues to grow, evident with the seesaw battle for market dominance between iOS and Google operating systems and a market flooded with... Read More

Share this post

The Author

Peter F. Bowden, TMP

President & CEO, Columbus Convention & Visitors Bureau

Post Archive
Categories